01Where do product views start, and does it differ for women and men?
It differs completely. 62% of women’s product views start from the category list in the Shop tab, 31% from search and 5% from homepage rows. For men the list is 27% and the homepage rows 30%. Whatever the list does, it does mostly to women.
| source | women pct | men pct |
|---|---|---|
| Category list | 62 | 27 |
| Search | 31 | 38 |
| Home rows | 5 | 30 |
| Push, links | 2 | 5 |
CaveatsGender is the profile field where set (71% of accounts); the rest are attributed by the last five categories browsed, 91% accurate on the known accounts (finding 06).










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